Googles LSI Content Theming Tools | Natural Remedies Case Study

May 28, 2009 by 360wellnessguy

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There is no pun intended with the “Google’s LSI Content Theming Tools – Natural Remedies Case Study” title of this post. It is in any event not intended as a rebuttal of Leslie Rhodie and Stompernet’s derision of the value of Latent Semantic Indexing (LSI) for SEO purposes.

The bottom line here is not what Google calls what it does. We all agree that Google does not characterize what it does as either “LSI” or “LSI Content Theming” or for that matter “site silo structure”.

What really matters is the tools Google develops and experiments with to assist website owners in optimizing the structure of site content for better robot and real visitor search. If we consider things from that perspective it is very clear that what Google does is not that much different from what others describe as LSI. Look at the examples below and be the judge.

I say this because it is always wise to make a distinction between what your friends, competitors, enemies etc say what they do and what they actually do. We know from the military context that people often pretend the opposite from what they actually do – aka decoy strategy.

We will not go into why content theming of individual articles/posts/url pages in a site and the categories of the whole site is important, as that was already covered in the previous post in this series. One important reason for broad match content theming, which we did not mention though is the inconsistency of the SERP’s returns for targeted keywords observed by those who deploy tracking tools to determine which exact search phrases site visitors use to get to your site. See in this regard Brent Hodgeson’s “Why keyword targeting in Adwords sucks”.

Most of us know the broad match Google Adwords Keyword Tool. We will therefore restrict ourselves here to the lesser known free Google Content Theming Tools which you can use to optimize the silo architecture of each category of your site in order to prepare high quality content which drills down deeper into the narrow sub-theme of each niche category. These are the Google Search based keyword tool and the recently released experimental Google Wonder Wheel.

The Google Search-Based Keyword Tool

The new Google Search-Based Keyword Tool released in November 2008 tells site owners keywords they are currently missing out on based on search query data from your site’s content. According to Baris Gultekin, Google Business Product Manager, the biggest contribution of the tool is that “it gives advertisers a look at keywords that they are currently not advertising for, that might bring in a positive ROI”. For example, a site that sells natural remedies can use this tool to find a popular herbal remedy or homeopathic remedy or a plant based remedy brand that they are currently not advertising for. Google gives us the following examples of categories or content themes or content silo architecture and sub-silos/themes under which content related to NATURAL REMEDIES can be structured for optimized search by both search robots and real site visitors:

§ Beauty and Personal Care

o Face Care

o Hair Loss

o Oral Care

§ Food

o Food & Food Information

§ Health

o Health Care Services

o Health Conditions and Concerns

o Pharmacy

§ Hobbies and Leisure.

o Pets

The search phrase under each category is presented together with the monthly search volume and the suggested bid price for an Adwords campaign. See the examples for natural remedies:

Search Phrase Searches Sugg. Bid

§ natural remedies 12,000 USD0.85

§ natural remedies for depression 1,500 USD1.84

§ natural remedies for high blood pressure 1,200 USD1.58

§ NATURAL REMEDIES for ANXIETY 1,200 USD1.47

§ natural health remedies 1,200 USD1.59

§ natural remedies for acne 1,000 USD2.04

§ NATURAL REMEDIES for CONSTIPATION 1,000 USD1.20

§ natural sleep remedies 1,000 USD1.98

§ natural remedies for head lice 820 USD1.36

§ natural remedies for acid reflux 820 USD1.50

§ NATURAL REMEDIES for WOMENS HEALTH 660 USD1.51

§ natural remedy for yeast infection 660 USD0.84

§ NATURAL REMEDIES for ARTHRITIS 660 USD1.80

§ natural remedies for panic attacks 660 USD1.44

§ natural remedies for eczema 660 USD1.26

§ natural remedies for heartburn 540 USD1.21

§ natural flea remedies 540 USD1.07

§ natural remedies for insomnia 540 USD2.41

§ natural remedies for allergies 540 USD1.95

§ natural remedies for gout 440 USD1.01

It can also be used as a nice competitive analysis tool. For example to see data about which keywords are relevant to any site on the Internet — so, if you are developing a new set of natural remedy mini-sites or researching on titles for article marketing to drive organic search traffic and want keyword data, just plug in the competitor’s site domain and click go.

The Google Wonder Wheel

Google’s latest experimental LSI content theming tool, called the Google Wonder Wheel was release this month (May 2009) and applies the mind mapping approach to its search based keyword tool results to show a visual interactive illustration of search terms related to the targeted searched query.

The interactive feature enables users to drill down on relevant search terms in the branches and thus reveal topics/themes which you might have overlooked. The parallel display of actual search results and related ads helps you determine both search volumes (competition) as well as advertiser interest in the search phrase.

Visual illustrations of keyword and market research result is not that new as those familiar with Themezoom will find a lot of similarity between the Google Wonder Wheel and Themezoom/KraKKen illustrations. Download the THEMEZOOM 12 MISSED OPPORTUNITIES PDF to compare Vertical Market Analysis illustrations.

Another similar resource which has been around for much longer is the Quintura – See and View LSI search platform. It allows searchers to quickly discover concepts and web content, images and videos related to their search phrase for integration in your Blog.

What is new is that Google is validating the LSI concept with their new Wonder Wheel experiment. Nobody really cares what it is called except for the fact that when Google does something – it is important to take note – because they have the last word about which ranking factors are important or not.

I hope I illustrated through this “Googles LSI Content Theming Tools – Natural Remedies Case Study” post that though Google does not call it LSI content theming tools, LSI and content theming is important to optimize search of your high quality site content to search robots and real life site visitors alike. Why else would Google experiment about and develop tools to help site owners to optimize their sites. The best part is that these resources are made available for free. Make good use.

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What makes Top Quality Content Win the Search Engine Ranking Game?

The simple answer is… WORDS … Just (Key) Words like Neil Armstrong’s One small step for man, one giant step for mankind statement eternalizing great moments of individual or collective importance. But also words optimized by master story tellers and copy writers for maximum impact, effect and thus attain top 10 rankings in the search engine results pages.

The simplicity of the answer may cause some to underestimate the potent force of words. However, many present and past examples show what the mastery of the art and science of words…just (key) words (albeit carefully crafted words which resonate with audiences could accomplish, e.g.:

Skill with words helped Barrack Obama get elected as President of the United States of America, i.e. if you give credence to the accusations of Hilary Clinton and John McCain his exasperated opponents during the run-up to the 2008 Presidential Elections;
The mastery of that skill also empowered Patrick Duval the original author of “the words…just words” phrase to win the Massachusetts Governor’s race;
It enabled historical personalities like Martin Luther King Jnr (I have a dream), Nelson Mandela (my dream is for a democratic non-racial south Africa in which blacks, whites, coloureds and Indians will peacefully live as one nation) and Mahatma Ghandi (peaceful co-existence of Hindus and Muslims in an India independent from Britain) and some less noble ones like Adolf Hitler (Mein Kampf) to inspire masses for diametrically opposed causes.
The gift of the word allowed Mohammed Ali (“Fly like a Butterfly and sting like a bee”) to defeat his opponents in the mind game long before they enter the ring;
The ability coin or articulate words in a song propelled author JK Rowling, Harry Potter Author and her compatriot Susan Boyles into instant global fame;
The historical words of Neil Armstrong (One small step for man, one giant step for mankind) make us remember him more than any other astronaut .
The poignant incantations of some great coaches “Ain’t over till its over” made players steal victory out of the jaws of defeat in the dying moments of memorable games;
They help every successful company (Nike | Just Do It – Johnny Walker | Keep Walking – Apple iPod Shuffle | Small Talk) and entrepreneur to sell tons more products and services than their competition.

Search engines just like real people look constantly for clues to understand the writer’s intent by analyzing the meaning of words used to construct a piece of content. They have to make split second judgements about the meaning, the truthfulness and relevance of any content. They analyse key (idea) phrases used and the congruency between the way they are placed in the header (title tags), descriptions (meta tags), navigation bars, the anchor tags in body text and footers as indicators of what the content is all about.

Finding the formulations which unlock the meaning of things and experiences is not an exact science. If you do not help search engines understand what your page is all about, by doing it correctly, search engines often make colossal mistakes and reward the bad guys and penalize the good guys and your content ends up in the Google Sandbox, which is search engine’s equivalent of sending you off on force labour in the freezing Siberian Gulags.

Hey, as cruel as it may sound … that’s life and it often happens many a time in in real life too.

Don’t we all feel the same way when the girl or the man we covet, the community or company members we try to convince about something really good for the community or company and the customers we want to persuade about our better product or service make the opposite choice which in your eyes (excuse my French) “is just a piece of crap wrapped in vanilla ice cream”?

One way to react to situations like that is to be cynical for the rest of your lives and write-off the world for being stupid, vicious and cruel or to learn how Fortune 500 Companies dominate the search engines, how Paris Hilton manipulates the celebrity press like her lap dog, how Brad Pitt charms the opposite sex or how Tony Robbins drives masses of followers to respond favourably to his Call to Action.

When you choose this type of response you discover very quickly, that its merely a matter of – “WORDS… JUST (KEY) WORDS” – yes you heard me correctly, just words crafted in particular sequence (syntax) and combination (grammar) for maximum comprehension, effect and impact required in that particular context. Maybe one could call it a kind of a hybrid NLP for search engines and real people.

But before we look at the syntax, grammar and lay-out of words…just (key) words, let me first explain why search engine marketing, top research engine results placements and the mastery of the art and science key search terms to produce quality content is important. Here’s why…

According to the respected Target Marketing Magazine the Top Ways in Which Web Sites are Discovered are:

Banner Ads …………………………………….      1%
Targeted Email   ………………………………      1.5%
TV Spots   ………………………………………      1.4%
By Accident     ………………………………….    2.1%
Magazine Ads ………………………………….    4.4%
Word-of-Mouth (Social Media) …………… 20.0%
Random Surfing ……………………………….. 20.0%
Search Engines   ………………………………… 40.0%

Excuse me for going off subject and invoking my parents here – but you will understand why.

Their credo was that “luck is something we create for ourselves”. You prepare for your lucky day by grinding out your daily chores to master the foundational skills required for success in life – that included washing the dishes, tidying up your own room and polishing your shoes every evening, because you don’t know who is going to knock on your door tomorrow morning. They said, luck smiles at those who are prepared to seize the moment (carpe diem) when it presents itself. In other words, when you have done your homework correctly and laid the proper foundations, things look easy and others say you are lucky to be able to connect the dots and figure out the winning combinations.

What’s that to do with our topic why keyword rich content and search engine marketing is so crucial? – Guess what! – Everything.

The above statistics should make it a no-brainer to understand where any webmaster (whether lawyer, doctor or tech geek) should focus his/her time and money, namely on mastering and implementing the fundamentals of : (1) how to create or have high quality content created (2) How to learn and optimize or outsource the optimization of the site content through a top SEO firm or consultant and (3) how to master the Social Media Science.

Mastery of these basic skills will enable you to seize the moment for maximum ROI the moment your implementation of the above three critical levers “make you lucky” and a sizeable chunk of the 60% free natural organic search engine and social media traffic embark on the shores of your site. This happens amost automatically once you rank amongst the top 10 sites for a particular search term.

The good news is that Mike Cutts and Google do not really want to sent the “good guys and girls as well as good content” to the Gulags. To the contrary, they want you to rise to the top 10 rankings in their search engine results pages and become visible to visitors looking for truthful, precise and relevant quality information.

The other good news is that most of the top ranked internet marketing companies and guru consultants, who take their internet social responsibility seriously have come to understand that the best way to fight the scourge of fraud and spam on the internet is to educate newbie’s and small businesses alike in search engine optimization techniques so that they do not fall prey to black hat SEO practices. The lifting of the veil on the “ SEO Secrets” perpetuated and peddled for too long by some selfish IM practitioners has levelled the internet playing field.

There has indeed never been a comparable period in IM history where the Net was swamped with so many “f.ree” $1 SEO offers. Take your pick and profit from the lessons whilst the generosity lasts.

For me the only justifiable reason for making money from SEO is through outsourced services, the teaching of SEO and SEO tools. All of these save users time – It saves them time to research and learn – time to apply the knowledge and learn from their mistakes – time saved and leveraged to do more things. Time is money. In my view, there is no justifiable reason for selling basic SEO knowledge as it is the objective requirement – the rules of the game which all content must comply with. Anyone would cry foul if such archaic practices shrouded in secrecy were to apply to the game of baseball, basket ball, tennis, football etc.

Widespread knowledge of basic SEO will level the playing field in order for all content to compete on only the basis of “quality criteria” and popularity of content with users.

Some closing advice – subscribe through your Google Reader for updates on the (key) word themes of interest to you. Develop a daily routine – chore – discipline ( I know we hate that idea) to read and jot down the things that came to mind. Choose the time you want to invest based on the on the league you want to play in. As this quote from an unnamed coach says:

“It takes a 1,000 hours of study to learn a skill, another 2,000 hours to become an expert and 3,000 hours to be one of the best like Michael Jordan, Tiger Woods, Shaq O’Neil, Jimmy Connors, Serena Williams etc”.

Off course it helps if you have talent … but then look around you and in the mirror and ask yourself – how many great talent is still waiting to be discovered or may never be discovered because the person has not developed the routine, the chore, the discipline to tackle any challenge one bite size at a time till the life clock ticks down the 3,000th hour which magically elevates you into that elite club of the Michael Jordan’s and the tiger Wood’s in your chosen field.

If you want to play the web mastering game (that’s what you are if you own a site) – accept no excuses from yourself – study the specific syntax, grammar and lay-out of words ….yes just (key) words in top ranked sites, which search engines expect from webmasters playing the game by the rules to educate, inform and entertain their site visitors and prepare content accordingly.

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The Previous Articles in the SEO essays series:

Posted in top ranking factors | Tagged India, John McCain, Martin Luther King, Nelson Mandela, President of the United States, quality_content, top_10_ranking | 1 Comment »

Top ranked Sites | High Quality Content and Top 10 Rankings

May 6, 2009 by 360wellnessguy

: Image via Wikipedia

”Top ranked Sites | High Quality Content and Top 10 Rankings”

Top ranked sites rise above the ocean of competing pages of the content cloud to achieve top 10 rankings because of high quality content, basic SEO and Content Syndication.

If you pay attention to Kevin Kelly’s predictions for the next 5,000 days of the internet, the competition for positioning on the 1st page of search engine results pages (SERP’s) will become even tougher in the days ahead. (See link below to the Kevin Kelly video under previous articles).

Kevin Kelly like all master story tellers has the rare talent, grasp and ability to cram the 5,000 day history of the internet plus the forecast for the next 10 years in a richly entertaining half hour snapshot presentation.

He says in essense that the trend towards the convergence of all media channels into One Single Net Machine is resulting in staggering volumes of user-generated content flows as we moved from the original idea of the internet of linking PC’s to PC’s (web1.0) to the present stage of the internet linking WebPages to WebPages (web2.0) and the next phase of the internet linking ideas/things to ideas/things (coded/tagged through keywords).

These massive data flows and the accompanying need for efficient systems to track and retrieve information in the content cloud of that One Single Net Machine explains the accrued importance of understanding and applying even rudimentary search engine optimization techniques. There is no other way to ensure that your data and content be found. Here’s Kevin Kelly’s summary of the staggering volumes of data produced globally on the net today:

§ 100 billion clicks per day;

§ 55 trillion links between all the web pages in the world;

§ 2 million email messages per second;

§ 1 million IM messages are processed every single second;

§ 8 terrabytes of traffic are processed every single second;

§ 65 billion phone calls are made per year;

§ 255 exabytes magnetic storage is globally available today;

§ 600 billion RFiD tags are in Use worldwide;

The information and data onslaught described here predates the explosive entry of hurricane Twitter on the mainstream media scene and before Oprah Winfrey joined the game changing technology which is now rewriting rules of social and business intercourse. It must be considered game changing if a guy like Kevin Rose (founder of Digg) says he’s considering redirecting his Personal Blog to his Twitter Page. Not since the advent of the mobile phone and the internet has technology been adopted so rapidly by so many people throughout the world – which also means gazillions more content being created and indexed by the search engines daily.

I hope this does not scare you from venturing into Blogging for business purposes or Blogging for a Cause to campaign for donations to your favourite charity. According to Michael Gerber, award winning business guru and author of bestselling The E-Myth Revisited, there is nothing to be scared of if we model the behaviour of successful people. He says:

” …people who are exceptionally good in business aren’t so because of what they know, but because of their insatiable need to know more… The greatest business people I’ve met are determined to get it right no matter what the cost.“

That urge and determination to get it right, no matter what the cost is in my view also the main challenge confronting newbie and established webmasters alike in the age of the information overload. The challenge is to learn, master and apply the skills to produce high quality content which engages, informs, inspires and entertain site visitors.

Whilst it is difficult for newcomers to compete against established sites with such high search engine results page (SERP’s) placements, it is reassuring to know that there are many examples of relatively new sites obtaining top 10 rankings and up to PR5 ratings by merely concentrating on the basic SEO factors or by focusing on the delivery consistent fresh high standard content. Examples like the come from nowhere Susan Boyle’s Story of Britain’s Got Talent, which conquered a global audience in the space of two weeks, illustrate that good quality stories will rise to the top.

Find below some of the high quality content characteristics of topranked sites found in the top 10 ranking for any keyword phrase:

Choose a niche and develop your site content blueprint around that niche.
Research or outsource the search for the site keyword blueprint i.e. keyword phrases actaully searched for by web users in the targeted niche – The worst thing is to open a shop and no one turns up because you are stocked with items people are not looking for..
Organize the keywords around a few categories/theme clusters in order to prepare related themed content around those topic clusters;
Research and Write truthful catching Headlines (titles) for each keyword phrase in a theme cluster for which you wish to be ranked. The bottom line is to draw attention without being misleading.
Write or have written Clean, Lean, Engaging, informative, inspiring and entertaining content around the chosen trending (popular) keyword phrase topics. Prepare multiple versions of the same content for submission to multiple article directories. Adjust the narrative style to the different social network and forum audiences and strike a balance between expert jargon (which shows you know the topic) and language which leaves your site visitor with a “wow now I get it” experience.
Offer Your Own Unique Perspective – There are 6 billion of us on the planet concerned by the same issues in life. But no one experiences reality in the same. It not the x diet offer but Susan’s Experience with X dieting offer which makes the story unique for site visitors. This is why Gary V……… has a greater following than countless wine experts more knowledgeable on wine than him. Check out Charles Hefflin’s Ten Social Media Commandments. as an excellent guide for the do’s and don’ts for success with regard engaging content. As he states, the social media revolution has changed the rules of engagement for old Internet marketing and heralded the dawn of the “New SEO”.
Use Bulleted Sub-headers to break down and summarize main take away points.
Optimize the content for indexing by search engines by paying attention to inclusion of targeted keywords in title as well as meta tags and remembering to bold, underscore plus italicize the keyword once in the article body;
Use Professional Illustrations – A picture is worth a thousand words. Use alttags including the keyword in them to get maximum ranking benefit from illustrations on your site. An excellent example of professional illustrations complimenting and adding value to great, entertaining and informative site content with minimalist design and graphics is Rusty Moore’s Fitness Black Book.
Avoid Forced Registration or Intrusive Ads – Follow Jack Humphrey, author of the Friday Traffic Report’s advice and avoid the “noisy page syndrome” , i.e. your site’s too good – there is too much going on– with the result that like kids in a candy store we do not know where to look and miss the point about why we came to site for in the first place.
Model Professional magazine Lay-out and Typography used in commercial media – There is an art and science behind the lay-out and typography styles popular with most users which was developed and fine tuned over years. See and model what works.
Provide Links to Sources and Additional Information – Use plug-ins and widgets like Zemanta to provide site visitors with references to additional relevant articles and Blogs on the same topic. Do not look at it as refering your site visitors to competitors – look at it from the spirit of gaining trust of your site visitor by sharing useful references .
Constantly maintain and update your site content in order give reason for search engines to revisit and continuing to index your content as relevant, fresh and up to date for the purposes of site visitor search queries.
Information about the Author (Author’s Resource Box) – Follow best practices taught by most article directory sites and by leading newspapers.
Promote your content through Content Syndication Services to ensure that it gains visibility across the major social network services like Digg, Delicious, Social Median etc and generate at the same time valuable inbound links as sites visitors bookmark your content.

Your search engine results pages (SERPs) placement, your site ranking and page rank will thank you for it. Look out for the next article in this series which will focus on Content Presentation tricks of the trade used by High Quality Content Top ranked sites to achieve top 10 rankings despite the ocean of competition.

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The Previous Articles in the SEO essays series:

Assessing Your Personal Branding and Web Presence (lookuppage.com)
Necessity Of Search Engine Optimization (content123.com)
SEO For Google – How To Get Search Engine Success (content123.com)
Search Engine Optimization (specialdee.wordpress.com)
A Quick Look At MSN Optimization (content123.com)
Website Optimization – What it is & How to Use it (boneheadseo.com)
Why Should you Hire Someone To Promote Your Web Site? (mfinch.ca)
Meta Tags and Web 3.0 (sciencetext.com)

Posted in top ranking factors | Tagged Google, Kevin Kelly, Michael Gerber, Oprah Winfrey, page_rank, Personal computer, quality_content, Search engine optimization, Search engine results page, SEO, toprank, top_10_ranking, Web page, Web search engine | No Comments »

What is PageRank

April 28, 2009 by 360wellnessguy

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PageRank (PR) denotes a website’s relevance in the eyes of Google. The name PageRank is a trademark of Google.

Page Rank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references.

The PageRank Algorithm is Google’s primary tool in ranking websites and hence one needs to have a clear picture about the algorithm to win top ranking for a website. It is expressed in a range from 0-10, the numerical weight that it assigns to any given element X is also called the PageRank of X and denoted by PR(X).

Extract from Rise to the Top Blog

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Posted in Top Rank Lexicon | Tagged Google, Google search, PageRank, RSS, Search engine optimization, Web search engine, Website, World Wide Web | No Comments »

Content Theming for Top Rankings, Page Rank and SEO

April 27, 2009 by 360wellnessguy

Content theming is one of the seven clusters of SEO factors said to be contributing to the top ranking and Higher Page Rank, favourable Ad Rank and generally better search engine optimization of your web content. We are not going to restate the obvious by motivating the importance of top natural search rankings as Charles Heflin does so very convincingly his Master Plan Primer. The aim here is to explain what we mean by site “content theming” and how concretely it helps sites obtain top search engine results pages (SERPS) placement.

The debate about the impact of the “content homogeneity of a url page” (page content homogeneity) as well as the “content homogeneity of the entire website” (web content homogeneity – theme focus of a set of url pages making up the whole site) on the ranking of each individual page as well as the ranking of the entire site is not new and there are two diametrically opposing views regarding this issue.

The one view suggest that web pages are no longer ranked only based on their own content, but also based on the content of other web pages within the website as well. It postulates that in exactly the same as explained by William Shakespeare that “when the tide rises all the boats are lifted” , one top ranking page in a well themed website also passes link juice on to other pages in that website.

ThemeZoom Illustraion of a well themed Silo Structure

Russel Wright from Themezoom actually maintains that sites which reflect a high degree of content homogeneity (latent semantic content) can outrank less well themed sites with more inbound links because Google and search engines are now starting to give more weight to well themed high quality sites and less to spammy inbound links which might or might not have been gained through licit means.

In a mature debate it is in the interest of truth that all sides be heard – it is therefore necessary to point out that this view is challenged by others like Jon Leger who in his Search Engines Myths Exposed report who makes a strong case that he has sufficient examples of proof to the contrary. Needless to add as well that Leslie Rhode, StomperNet faculty member feels that the whole Latent Semantic Iindexing (LSI) debate is hogwash.

Whatever the position one adopts in this regard, Content theming or content homogenity or latent semantic content indexing is an important issue in the seo debate which one must be aware of.

Planning the theming of ones page (article/post) content and website/Blog content is perhaps best understood when compared to the process of designing an architectural plan for a building.

Both the building design process and web content theming processes require prior clarification of foundational questions like:

What is the intended purpose of the building or the web content?
Who will use the building or Web content?
What is unique about the environment where the building or web content will be positioned?
How will owners and interested users find and come to the building or site content?

These vital initial reflections are referred to as the “market research” phase. Market research enables site owners to determine the theme/niche around which they intent to build their website/Blog in order to plan and present quality content relevant for the specific target audience. The keyword research patterns of target audiences for that niche is the only metric for the relevance of site site content. Knowing which site visitors to target and what they are looking for is important as the ultimate purpose of web content is to provide site visitors with what they are looking – otherwise they will not engage with the site

Content theming allows web owners to map a content blueprint on the basis of the most relevant and therefore most commercially viable niche/theme keywords. By digging deeper and grouping related sub-niche/theme keywords into the silos of their web site, Blog, PPC, CPA or Google Adwords campaign site owners achieve the objective theming (latent semantic) content potentially relevant to the queries of site visitors in that niche. The purpose of theming or siloing is to develop relevant content (articles, ads, landing pages, newsletters, discussion forums etc) around those keywords to respond to the search queries of the site visitors interested in the selected niche and sub-niche themes.

“Site Content theming” or site content blueprint development can be done in one of three ways namely (1) the Expert Copy Writer Way, (2) the Semi-Automated Way and (3) the Outsourced Professional Consultant Service Way. All three of these approaches rely on the manipulation of data derived from search engines to draw conclusions about site visitor interest and preferences. This data is publicly accessible through free or paid keyword research tools.

The overwhelming majority of webmasters conduct web content blueprinting by modeling Expert Copy Writers with the help of free keyword research tools like the Google Adwords Tool, Traffic Travis etc. The Adwords Tool has improved considerably and is a fairly reliable indicator for potential site visitor intent with regard to: (i) the search volume for a particular keyword, (ii) historic and geographic search trends for a particular keyword, (ii) Search Engine Proven Synonyms for that keyword and last but not the least, (iv) keywords related to the theme for use on your site.

Expert Copy Writer Site Content Theming for SEO

The Expert Copy Writer Way of page and site content theming like writing, playing a musical instrument or playing a sports game is an art form requiring knowledge, talent and skill which can be perfected over time with devotion. Those willing to commit to the exercise over time excel and become the reference models for others. Very few who excel are willing to share their success secrets and especially not for free. Richard Dennis, Expert Ezine Article writer and author of Net Traffic Machine is an exception in this regard. He attributes his consistent success with top ranking articles to Giving Google What it Wants and through Google his readers what they want, i.e. “quality themed article content”.

His seven step process can in essence be summarized as follows: (a) select your theme (b) go to an authority article site like Ezine articles and select the top 10/20 articles written by experts on your chosen theme, (c) go through each article and extract 350-500 words and phrases commonly used by these highly ranked experts to describe content in your chosen theme, (5) select titles for your articles with a reasonable volume of search traffic but relatively low competition (6) write (or have a ghost writer write for you) 350-500 word article on your chosen topics and last but not the least integrate the top 100 most commonly used search phrases in the article you have written. Visit Net Traffic Machine and listen to Richard Dennis’ audio for more details.

Use as well the top 10 ranking urls in Google, Yahoo and MSN as references to extract the most common verbiage with the help of the Google Adwords Tool. The same can be done with articles on your niche theme from other authority sites like hub pages and squidoo lenses etc.

Semi-Automatic Site Content Theming for SEO

The semi-automatic content theming approach uses software programmes to automate the process of (a) identifying commercially viable keyword phrases with high search volume and relatively low competition, (b) identifying the commonly used keyword phrases used by the highest ranked websites and (c) theming those keyword phrases in silos as the central pillars for the development of focused quality site content. We recommend strongly that you look at the following worthwhile inexpensive software solutions if your budget permits.

Keyword research software: Traffic Travis, Wordtracker, NicheBot, Market Samurai etc

Dr. Andy William’s Themed Keyword Research Tools:

The ThemeZoom Krakken Solution targets and addresses the needs of Corporate SEO client looking for an industrial strength solution doing indepth vertical and horizontal market analysis.

Outsourced Professional Consultant Site Content Theming Services for SEO

Both the Expert Copy Writer and the Semi-Automatic Content Theming approaches require learning, absorbing and applying knowledge on the go which any serious entrepreneur heading Michael Gerber, the author of Emyth Revisited ’s advice should do. However, if one has limited time to learn and the budget permits, there is the thrird way, i.e. to outsource the entire a-z site content theming process, e.g. the market research, the profitable niche identification, the keyword selection, the site content theming and writing of the search engine optimized content to professionals with industrial level resources to ensure top rankings and high search traffic volumes for the site content.

Business people who do not have the time or desire to go through the training process necessary to master “content theming” and themed keyword research are adviced to consider “outsourced site content theming solutions” like the one offered by Social Media Science Themed Keyword Development Service

In the next essay we will look at Quality Content as a Factor for Top Rank ,Page Rank and SEO.

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Search Engine Positioning Is Important! (content123.com)
Search Engine Marketing: Why Is It So Crucial? (content123.com)
Search Engine Optimization For Dummies (content123.com)
Necessity Of Search Engine Optimization (content123.com)
Search Engine Optimisation – Ranking In The Search Engines (content123.com)
How-to Info You Need to Know About SEO (themarketingprofessional.com)
Saving Money with SEO (waltdesign.com)

Posted in top ranking factors | Tagged content theming, Google, Google Adwords, MSN, page rank, Pay per click, Search engine optimization, SEO, top rank, Web search engine, Website, Yahoo | No Comments »

Top Rank, Page Rank, Ad Rank and Search Engine Optimization Lessons

April 20, 2009 by 360wellnessguy

Top Rank, Page Rank, Ad Rank and search engine optimization (SEO) was a subject evoked untill very recently only in cult terms by internet marketing insiders. The knowledge about and success with the application of these factors has secured lucrative incomes for a select few insiders.

This mystification of page ranking factors was unfortunately also boosted by the secrecy surrounding the 128 mysterious search engine placement factors constituting the algorithm determining the order in which web pages are presented in response to a search query.

This has thankfully changed as Google which accounts approximately for 60% of search traffic has now officially embarked on a campaign to debunk the myth about supposed “insider secrets” and “seo loopholes” which magically secure page rank increase and top search engine placements.

google thus levels the playing field and allows anybody owning a Blog or website to now have recourse to the same official reference sources regarding the most pertinent search engine marketing (sem) considerations for excellent site and authority rank. The list of non-exhaustive Google Webmaster resources include:

This new welcome trend is in keeping with Google, MSN, Yahoo and the other search engine’s quest for greater openness and transparency to foster a conducive environment for greater trust and confidence in the world wide web.

Does this mean that we no longer need seo teachers, mentors, tutors or mastermind groups?

Absolutely not.

Just like the fact that everyone has access to the Bible, the Koran, the Bhagavad-Gita, the Constitution or Einstein’s Theory of Relativity does not mean that we no longer need priests, imams, rabbi’s or teachers – access to these great Google Webmaster Resources cannot be construed to mean that we no longer need SEO Guidance.

We should take the queu from top professionals like Tiger Woods and Kobe Bryant who still see value in having a coach and a mentor, notwithstanding the fact that are more at the top of their game than anyone else. Owning a good swimming manual does not make you a good swimmer.

The virtue of a good teacher, mentor, coach or tutor is that they help us gain a deeper understanding of the intent of search engine algorithms in the context of the dynamic and constantly evolving digital as well as social media landscape.

The emergence seo master mind groups like Social Media Science, accessible to anyone, facilitate open and mutually beneficial exchanges between experts and beginners alike on what founders Charles Hefflin and Thomas Rozof characterize as the cardinal issues underlying the “new seo” and the Number One New Job Opportunity in Corporate America for the Next 10 Years.

The bottom line in this “new seo” and “new SEM” is that search engines as brokers between content publishers and web site end-users are determined to return the most relevant web content to an end-user search query by rewarding those who play by the rules and penalizing those trying to game the system.

They do so by attributing weighted values based on a set assumptions regarding a cocktail of ON- and OFF-Page ranking factors. No one really knows the exact weight (quantitative value) attributed by search bots to each seo factor or consideration. But Google officials provide sufficient hints about the philosophy underpinning the system as in the video below explaining how ad rank works:

The prudent advice to any site owner therefore is to try to get the big picture of the Google Page Rank System and to progressively apply as many of these SEO Leverage Points as possible. The goal of site owners should be to increase the overall quality and relevancy of their site content in order to pass the scrutiny of the Google Anti-Spam Ayatollahs doing quality checks to validate the trust and relevancy synnergy attributed by the search bots.

ON-Page Ranking Factors attribute a score to the site content in relation to a search query on the basis of:
(1) Content Theming inferred from the coherence and focus of site categories/posts expressed through keywords which zoom in and describe content in verbiage to be expected from an expert in that field.
(2) Content Quality deducted according to Charles Heflin from the extend to which the site content (a) educates, (b) enlightens and (c) entertains its users.
(3) Content Presentation inferred from the seo best practices adhered to such as title tags, meta tags, site description, content categorization, content lay-out, loading speed and site navigability or internal link bouyancy etc.as illustrated in the 11 Best Kept SEO Secrets by Vishen Lakhiani and Reinig.
(4) The Trust and confidence invoked by the site in the mind of its users.

OFF-Page seo factors by contrast attribute a score to the web content in relation to a search query on the basis of:
(a) Site Association judged by the outbound links revealing whom the page links with – like good parents search engines do not like like their kids hanging around with certain types of associations;
(b) Site Popularity with Peers judged by inbound backlinks from authority sites and
(c) Site Popularity with Users inferred from inbound user-generated links in the form of comments, votes, recurrent visits and interaction amongst the site community etc.

In the 2nd out of the planned 9 top ranking factor essays we will present the complimentary approaches of four leading SEO experts on Content Theming. The first is Richard Dennis, Ezine Article Expert and author of Net Traffic Machine. The second is Dr. Andy Williams, creator of FatContentCreator and author of EZSEO Ezine. The last group is composed of Sue Bell and Russel Wright authors of the KRAKKEN software and the highly respected Themezoom Blog.

In the remaining 7 essays we will illustrate the approaches of other experts on the remaining and ON- and OFF-Page SEO Leverage Points to hopefully remove any confusion about the distinction between the “top rank”, “page rank”, “ad rank”, “authority rank” and “search engine optimization”. Sign-up for the RSS feed to ensure that you do not miss any one of the 9 top ranking factor essays.

The quest for top rank is not an end in itself, but a means to an end – which is to attract targeted visitors interested in engaging and interacting with the content being presented. Engaging and interacting in terms of participating in the conversation either through a comment, bookmarking it, voting it up or down, sharing it with friends, recommending it and buying or voting for it with the wallet.

PS. Do not hesitate to let us know if you wish your website or Blog url to benefit from the critique of our expert guests in order to gain invaluable advice for a better ranking score of your site.

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Topranked Wellness: Tuning Our Sleep in the Key of Life

March 30, 2009 by 360wellnessguy

In the previous topranked wellness tip we used Stevie Wonder’s metaphor of “Songs in the Key of Life” to explain that the biological clock mirrors patterns, cycles and rhythms in the environment in the same way that the oceans, the seasons and the 24 hour day cycles takes it ques in the form of ebb and flow, the seasonal patterns as well as the day and night pattern.

The outstanding characteristic of these cycles is the symmetry between phases of extension/effort and commensurate phases of retraction/rest and rejuvenation. When our sleep or rest patterns/rhythms are out of tune with our natural biological rhythm, which takes its ques from our holistic environment, our health goes out of orbit and degenerates. By contrast when our sleep patterns/rhythms are tuned to the key/natural rhythm of life, our health and overal wellness flourishes.

Take This Quiz to know how well you are doing on the sleep barometer. The charts can tell whether you suffer from sleep apnea, insomnia or any of the multiple other manifestations of sleep disorders .

We suggested you pay attention to your sleep patterns and take steps to remedy your sleep deficiency because mounting scientific research shows that we can infer a direct causal relationship between poor sleeping patterns and poor health conditions, especially with regard to pathologies like obesity, diabetes, cardio vascular risks, allergies, stress, ADHD, depression, aging, longevity etc

This post summarizes Tips for Better Sleep offered by experts to rejuvenate and restore a normal rejuvenating sleep rhythm based on the adjustment of our lifestyle practices. The good news is that we only need to do these few things to tune our sleep to the key of life and reset ourselves on the orbit of perfect health, wealth and happiness:

Schedule and maintain regular sleeping hours to get a minimum of 8 hours un-interrupted sleep – This advice holds true for kids as well as adults.
Eat well for breakfast and lunch but enjoy light dinners at least 2 hours before bedtime to allow the digestive system to rest and consume less energy during sleep,
Generally avoid any type of stimulant food or beverages after 3PM – These include your favourite Seattle company Café Latté, Alcohol, Vitamins or exotic beverages containing herbal stimulants;
Avoid practicing any type of sporting activity after 8PM,
If you have a life partner – go to bed at the same time or join your partner at the least before they fall asleep – research shows that a resisted or disturbed sleep cycle takes at least 90 minutes before it sets in or is restored,
Obey your body and go immediately to bed when you feel tired - As said before research shows that resisting will delay falling asleep by another 90 minutes. You don’t want to fall asleep on the job during a Press Conference in front of the world’s press like the now famous ex Asian Finance Minister.
Maintain an optimized sleeping environment – A bed, mattress, pillows neutralizing magnetic radiation – confortable linnen – No TV in the bedroom – Temperature of approximately 18°C – Ensure sufficient obscurity in the bedroom. The biological system does many important life sustaining functions whilst we sleep like the production of melatonin the feel good hormone. If your home was not designed by a Lifestyle Wellness Architect consult a Feng shui wellness professional regarding the flow of chi energy in your bedroom.You will be surprised by the difference a few re-arrangements could make to your sleep and life fortunes.
Make up for lost sleep and restore vitality and peak performance by taking a daily power nap or siesta in the best Mediterranean tradition. Attention it ain’t no siesta if it exceeds 20minutes. The good and welcome trend is that companies in some countries now provide for a comfortable “lifestyle chill-out corner” with plants, hammock, chill-out music etc to replace the traditional “smoking corner” or reimburse staff for lunchtime “power nap” expenses at new lifestyle wellness businesses like Nick Ronco, the sleep revolutionary’s New York Yelo Power Nap Boutique, an idea which will certainly be copied at airports and cities across the world to sooth the sleeping woes of millions of global sleep deficient business and leisure travellers.
Check out homeopathic solutions provided by your local Life Wellness Coach , mentor or practioner like Lavender for Mood Control and Insomnia , herb teas which invoke sensually entrained relaxation indicated for the various type of sleep disorders like snoring, apnea, nightmares, anxiety, restless sleep, restless leg syndome etc.
Try out as well the numerous sleep and relaxation therapies offered by local natural remedies providers and practitioners such as Chiropractors or acupuncture nearest to your place of residence or work, like lumino (light) therapy administered with the help of Luminettes [Lumi(er) + (lu)nette] or light colour spectra reflected off the walls of your room, office or treatment cubicle to create a luminous ambiance. There also other natural solutions like phytotherapy, aromatherapy, physiotherapy etc.

Yes its time to wake up and Tune Our Sleep Patterns to the Rhythms in the Key of Life in the interest of our 360wellness.

By: 360WellnessGuy

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Windsor Regional Hospital opens sleep lab (windsorstar.com)
Insomnia and other sleep problems ‘can drive you mad’ (telegraph.co.uk)
The Spark: To Sleep Is Human; To Nap Divine (dir.yahoo.com)
Sleep and coronary artery calcification (sleepdoctor.blogspot.com)
Letting Go – The First Step Towards Solving Sleep Disorders (healthlifestyleforever.com)

Posted in Sleep Wellness, wellness in tune practices | Tagged Attention-deficit hyperactivity disorder, Conditions and Diseases, Health, Insomnia, Power nap, Sleep apnea, Sleep disorder, Stevie Wonder, topranked wellness, Topranked Wellness Sites, Wellness | 1 Comment »

Topranked Wellness Tips: Your Sleep Patterns Determine the Quality of Your 360Wellness

March 20, 2009 by 360wellnessguy

The French National Sleep Institute reports that the average person looses one and a half hours sleep daily and accumulates a sleep deficit of 5 years by the time they reach the age of 40 due to disruptions in our natural life rhythms which translates into sleep disorders like apnea, restles legs syndrome and restless sleep patterns.

Who is to blame for this change in our biological clock and what can we do to restore it?

Whether it is due to the somber economic outlook or not, the Blogosphere is abuzz about this topic, with stories ranging from universities seeking Military Veterans Who Have Problems Sleeping to study efficacy of remedies Mobiles Phone being Blamed for bedtime woes and Greek Insomniacs advised to wake up and seek medical help.

The British with their characteristic sense of humour simply Blame Electronics for the Insomnia pandemic and say that we can now happily diagnose a new disease for which some fine commercial entity might create a magical pill. Promoters of the Drive Alert, Arrive Safe campaign say that Insomnia, one of the most common sleep complaints has been linked to road accidents and that Better Sleep Could Cut Serious Road Accidents .

Live Well has commissioned a report which is alarmed by the fact that tiredness has become socially acceptable , which has spurned it to launch a new campaign aiming to raise awareness about the issue.

As if we need reminders, others state that Sleepless nights may be sign of serious problem, whether that is due to debt stress or weight gain . Others write about coffee’s well-documented side effects: anxiety, insomnia etc. This sleep blues has even prompted one iPhone geek to develop an application to address the woes of Sleepless Babies.

The bad news is that our modern self-indulgent lifestyles represent the biggest risk to our health and wellness. We have lost sight of the very reason why nature provided for cycles, seasons and rhythms as well as the fact that there is nothing accidental about the creation of seasons or the daylight and night time cycle in the 24 hour day.

The initiated tell us that our The Biological Clock responds to environmental cues which tend to be at times longer and at other times shorter than the 24 hour cycle, hence the name Circadian Rhythms.The recent UC Irvine Breakthrough Discovery Revealed how circadian rhythms regulate energy on cellular level.

These scientific reports illustrate the absolute importance of paying attention and aligning ourselves to biological cycles, natural seasons and life rhythms to enhance our holistic wellbeing. As Jack Dejohnette, Jazz legend explained at the Jazz Expo at the Quai Branly Museum in Paris, “life is music and music is life – the two join together“. That’s maybe also what musician Stevie Wonder had in mind with his experimental “Songs in the Key of Life” Album. The heart beats in the key of life, so is our rhythmic breathing and as the mentioned UC Irvine research shows, these rhythms are hardwired in our DNA on a cellular level and regulate our energy levels.

The good news is that we are in control. Rather – we can be in control if we want to do. We can rekindle the circuitry by adopting resourceful lifestylestyle practices like yoga breathing meditations, which align and bring our breathing and sleeping patterns in tune with natural life cycles, seasons and biological rhythms. Seasons, cycles and rhythms are nature’s way of ensuring that every creative or expansive effort is interrupted and punctuated by a corresponding pause for recuperation, for rest and rejuvenation in order to guarantee the sustained dynanism of the biological system.

Our modern and often unhealthy lifestyle choices impact upon and disturb these natural cycles and biological rhythms primed to take ques from our environment. The ques from our artificial lifestyle environments are confusing and contradictory to the biological clock. We rationalize these erratic lifestyle practices in terms of economic necessity, peer pressure to do things like staying late and consume substances because they are hip and cool.

Companies no longer set-up jobs where people live thus subjecting workers to long commutes to and back from work and extending the hours devoted work. Over-saturated multi-channel entertainment options on new aggressive communications media encroach even further on our privacy and subject our biological systems to a non-stop barage of stimulation leaving no downtime for rest

Persistent productivity and performance (success) oriented pressures within families as well as work place breeds insecurity because of fears for not making the grade which is perceived like a death sentence in a culture which recognizes and idolizes only winners.

The net effect of the disruption of our natural sleeping rhythms is that we accumulate not only a sleep deficit but also a health deficit as the quality of our health is preconditioned on the quality of our sleep. Statistics of the French National Sleep Institute show that Fourty percent of adults surveyed in France (predominantly women and those in the 45-55 age range) complain about an inability to fall asleep or sleep through at night. Take This Quiz to know how well you are doing on the sleep barometer. The charts can tell whether you suffer from sleep apnea, insomnia or any of the multiple sleep disorders.

Why should we be concerned about sleep deficiency?

We should be concerned because volumes of scientific evidence establish a direct causal relationship between poor sleeping patterns and poor health especially with regard to pathologies like obesity, diabetes, cardio vascular risks, allergies, stress, ADHD, depression, aging, longevity etc

Yes its time to wake up and Tune Our Sleep Patterns to the Rhythms in the Key of Life in the interest of our 360wellness.

By: 360WellnessGuy

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Sleep Disorders Explained (sleep-disorders.suite101.com)
Parents who allow children to stay up late ‘creating a generation of insomniacs’ (telegraph.co.uk)
Sleepdex [Highlight HEALTH Web Directory] (sleepdex.org)
The Impact of Daylight Saving and Irregular Sleep (naturalbias.com)
One-third of Americans lose sleep over economy (scienceblog.com)
The Addictive Potential of ADHD Stimultants According to JAMA (medicineandtechnology.com)
Safety Concerns Raised Over Wakefulness Drug Modafinil (time.com)
Our Medical Heroes – The Overdiagnosis of ADHD (healthworldweb.com)
Stevie Wonder Sizzles For Obama (idiomag.com)
OPINION: Who is Cool? (psychedelichippiemusic.blogspot.com)

Posted in Sleep Wellness | Tagged 360wellnessguy, Circadian rhythm, Conditions and Diseases, Health, Insomnia, Sleep disorder, Songs in the Key of Life, Stevie Wonder, United States | 3 Comments »

Frank Kern – A Master Storyteller, Salesman or Magician?

February 12, 2009 by 360wellnessguy

At the beginning of this year the virtual-hood was full of chatter about Frank Kern ’s Mass Control Launch. The doors to that launch are now closed and as no one can sneak in for at least another year – rest assured that this is no sales pitch. So it is just an honest review of the unassuming ordinary surfing dude with looks reminiscent of the 1960’s Woodstock crowd, who was then preparing the release of the 3rd Edition of Mass Control on the 16th February. It is a launch campaign worth watching, studying and reviewing again and again because of the valuable lessons shared. Every launch henceforth will certainly be measured against that standard.

The plot of the opening video introducing the reluctant hometown anti-guru hero was well scripted as explained by no less than master internet marketer and cinematographer Andy Jenkins of StomperNet Fame. The old VW Combi Van, the surf boards, the bike in the background, the shots on the beach sandals and the banter about torn pants were not accidental, they were congruent with the storyline.

Did I actually say storyline? Yes indeed!

Frank is a hardnosed business person with his feet firmly planted on the ground. He has a keen sense of observation of human psychology and social behaviour, a subject normally associated with boring sociology and psychology lectures in colleges and universities. In Frank’s dictionary it comes alive and becomes social banter, something you can talk about at the beach, the pub, at the dinner table and laugh about.

The difference between Frank and the university professor or your usual internet marketer salespitch approach, which both turn off their audience, is that he is a natural master storyteller – the way we talk like – in real life when we meet friends and colleagues without concern for grammar or political correctness . The beauty is that real life stuff works – its the other formal contrived stuff which does not. After all isn’t it true that “facts tell, but stories sell”. So you could say that unlike most of us, Frank knows what business he’s in – the storyline is only a vehicle (to create a buzz about the product and to establish relationships) and not an end in or for itself as most of us treat our Blogs and Websites.

This is a sobering reminder and maybe disappointment for the millions still believing the internet marketing pipedream perpetuated by internet marketers of blogging to riches. At least that is the conclusion reached by Daniel Lyons (the notorious Blog Author of The Secret Diary of Steve Jobs. He explains why he is disillussioned and giving up blogging in the February 9, 2009 Newsweek article entitled “Growing Rich by Blogging is a High-Tech Fairy Tale” . If someone comes around telling you to fire your boss and start become a blog millionaire – just tell him “déja vu“.

Unlike most internet marketers, Frank Kern is frank with his audience and makes no bones about the fact that in business “nothing happens till something is sold” and that he intents to sell something to us at some stage during the exercise when we feel we are ready. Stories told are vehicles to capture and hold the attention of audiences till they come to the conclusion that this is something they can relate to and want for themselves. Stories whether conveyed via email or Blogs and now social media are relationship building tools to provide information to help prospects come to conclusions when they are ready.

As said before, Frank Kern is master magician because like all magicians the is accompanied by assistants (stage props etc) repeating and reinforcing the core message of the magician, providing distraction when needed and redirecting the attention back to the main act at “magical” moments as the story builds up to its climactic end – in this case, most probably another personal best internet marketing launch benchmark – measured these days not in millions of dollars sold per year, month, week or even days but in the first few hours or minutes. The mark of the man is that the cast of assistants and stage props are big name gurus, who as peers acknowledge the skill of one of their colleagues.

Anything wrong with that – zilch, nada, nothinggggggggg – especially as Frank has mastered the art of making selling painless or as close as it can get. The launch campaign itself is a sort of common sense mini-MBA packed with valuable info on how to make money whenever you want – which anyone can use and apply in their own business even if they do not wish to buy into his product this time around. Usually this would invite the ire of many internet marketers accusing and insulting all and sundry not interested for being fence sitters and tyre kickers forgetting that it is your wallet and your money. Not so with Frank Kern.

Frank like the Zen masters accept that:

(1) most people do not buy things advertised to them,

(2) many might never buy, but

(3) almost all people buy something at some time.

He therefore stresses the importance of list building and provides a free lesson in how to do it correctly in order to develop a relationship with your list to be able to sell something at the future date when they will be ready to buy. His information is available to everyone interested but he is honest about the fact that he really wants to sell only to the top 1% who desire to have the product and who are going to go all out to get it, because they see the value in it.

This 3rd Mass Control Launch Campaign deserves to be a case study for every business school and entrepreneur as every detail including that innocent looking “simple” landing page holds valuable takeaways for big business as well as the small entrepreneur.

What’s Frank Kern’s Mass Control gotta do with wellness?

Everything –

It is a lesson in sound “Systems Wellness” management or the art of understanding the composition and structure of a “business system” in this case in order to infer conclusions about the best sequential steps to be taken to yield proven winning results. The approach is applicable and should be copied to deal with any life wellness challenge.

It is lesson in resourceful “Mind Wellness” management. Franks’s description of the fine line between a winning (wellness) or loosing (sick) mindset in the infamous handwritten bird finger report is of great relevance to coaches and practitioners of wellness alike.

It is lesson in congruent “vocation wellness” management. Frank demonstrates that there is no contradiction between setting and achieving demanding business goals in any type of climate and enjoying a fun lifestyle experience at the same time.

Last but not the least, it is a lesson in what I would like to call a new paradigm in ethical internet marketing in terms of the way in which the risk reversal is approached. The traditional approach is to say, “100% refund guanranteed in case you are not satisfied”. Frank’s guarantee consists of teaching his clients a method which will earn the income in four days (his words not mine) to cover the $ costs (2k) of the course. That speaks volumes about the confidence of the man in the stuff he teaches – Someone not hiding behind the small print implying the exact opposite.

Who is that sage again, who said:

“give a man a fish and he will come back every day asking for more … but… teach a man how to fish and ……..”.

Great mentors throughout history had no fear about sharing insights about the basic laws of success as it applies to any life discipline… Frank Kern proofs that one can emulate them and still make a successful lifestyle business out of it.

By the 360wellnessguy.

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Fake Steve Jobs Totally Gives Up on Blogging (valleywag.gawker.com)
Is Blogging Doomed? Why A-Lister’s Are Quitting and Dan Lyons Is Just Plain Wrong (davidrisley.com)
Blogs – Are They Another High Tech Fantasy? (lockergnome.com)
Building a blog to retire off the proceeds? Think again! (u-g-h.com)
The Perils of a Public Persona (markevanstech.com)

Posted in social media marketing | Tagged 360wellnessguy, Add new tag, Andy Jenkins, facts tell stories sell, Frank Kern, Jeff Walker, Mass Control, StomperNet, Topranked Wellness Sites | 1 Comment »

Charles Heflin’s Syndication Revelation PDF

January 21, 2009 by 360wellnessguy

: Image via Wikipedia

Charles Heflin, the founder and CEO of SEO2020 is not your ordinary internet maketer. At the youthful age of 36 years, this self declared “avid researcher, tester and consultant for businesses that are looking to enter the social media space for the purpose of business branding, promotion and search engine visibility” is the go to guy as far as social media marketing is concerned for many established businesses and leaders.

In fact, the mixed batch of established and new internet marketers currently following the SEO2020 Social Media mentoring program (including yours truly) joined not because SEO2020 is the latest internet marketing fad, but because this ten year old company had established a solid reputation for itself as experts telling the facts as they are as far as Internet Marketing & SEO is concerned.

This frank approach has not often gone down very well with other internet marketing gurus utilizing and suggesting quick fix solutions from borderline short cuts, or black hat tactics.

Whilst Charles can be called “old school” as far as the use of shady internet practices are concerned - his proven contributions to harnessing the power of social media for business profits is anything but old school.

In fact wellknown Search engine marketing experts such as Russell Wright of ThemeZoom and now Krakken as well Erika of Technology Goddess, would not seek out his advice if it was not worth the paper it is written on.

Download Charles’s latest free PDF Report entitled, The Syndication Revelation – The Perpetual Internet Traffic Machine here. It is packed with new insights, analysis and perspectives on trends in the industry and ways to harness those trends for the sustainable growth of your business.

Then grab a cup of coffee and enjoy the Russel Wright and the Technology Goddess’ interview with Charles Heflin’s on Content Syndication Technology Video Here.

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Posted in social media marketing | Tagged Add new tag, charles heflin, russel wright, social media marketing, technology goddess | No Comments »

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